Prizm NOLO NEIPA
Alcohol? No. Hangover? Low. Tasteless? No. Sugar? Low. Regrets? No. Price? Low. Enough. NOLO! NOLO! NOLO! Prizm's Nolo Strata Simcoe NEIPA from Montpellier delivers tropical fruit, grapefruit, and passion fruit at 0.0%.
Aroma & Taste
Tropical · Grapefruit · Juicy
Prizm NOLO NEIPA opens with bright tropical fruit aromas of mango and passion fruit, layered with zesty grapefruit and resinous Strata and Simcoe hop character.
On the palate, the beer delivers a juicy, full-bodied mouthfeel with tropical fruit sweetness balanced by clean bitterness and a smooth, rounded texture.
The finish is crisp and refreshing, leaving behind lingering hop oils and stone fruit notes that invite another sip — perfectly calibrated drinkability at 0.0%.
Story & Design
Pandemic · Monpellier · France
Prizm Brewing Co. opened in Vendargues, Montpellier in August 2020 during the pandemic and quickly became one of France's top-rated craft breweries on Untappd.
Founded by Julien du Tremblay (who previously ran GuruBeer, France's premier craft beer distributor), the brewery is known for striking graphic design and high-profile collaborations, including work with Brulo on alcohol-free releases.
Prizm NOLO is their dedicated alcohol-free line launched with the tagline "It's all the same but without the hangover" — including NEIPA, DIPA, and Fruited Sour year-round.
Ingredients & Value
NEIPA · 0.0%
This NEIPA uses a clean five-ingredient formula — water, barley malt, oat, hops, and yeast — with Strata and Simcoe hops delivering tropical grapefruit character through precise dry-hopping at 0.0% ABV. The oats provide body and smooth mouthfeel that masks the absence of alcohol.
At €3.33 per can, the price sits low enough for a premium 0.0% beer, reflecting serious pedigree: a pandemic-born brewery that immediately hit France's top craft ranks through obsessive R&D and design-as-culture philosophy.
Verdict & Opinion
Hero
Julien du Tremblay started GuruBeer in 2015 — France's premier craft beer distributor. He spent years importing the best European and American craft. Then mid-pandemic, he opened Prizm in Montpellier. When the guy who built France's top craft network decides to brew himself, does he play it safe? NOLO!
Montpellier is wine country that fell hard for hops. Craft beer tours, Beer Love Fest, brewpubs everywhere. Prizm hit Untappd's top ranks immediately with experimental hops, custom yeasts, zero shortcuts. Do they compromise on the alcohol-free line? NOLO!
This Strata Simcoe NEIPA proves it. Tropical fruit, grapefruit, passion fruit — full body from oats, clean bitterness, crisp finish at 0.0%. That sky blue can with the pink ribbon treats design as culture. Does it taste like an apology? NOLO!
So which beer just earned Hero status? NOLO! NOLO! NOLO!