Brulo Highway To Hell Lager
Foot down. Volume up. The highway stretches ahead — but this one leads to Munich, not damnation. Brulo's Helles lager delivers cereal malt, grassy hops, and a dry finish sharper than a power chord. Edinburgh brewed, Bavarian inspired, 0.5%. Hell of a ride.
Aroma & Taste
Malty · Grassy · Crisp
Brulo Highway to Helles opens with bright cereal grain aromas — that unmistakable Bavarian lager character built on Heidelberger, Vienna, and Melanoidin malts.
On the palate, it delivers a clean, balanced mouthfeel with light malt sweetness met by grassy, floral Hersbrucker hops that keep things honest.
The finish is dry and refreshing, with a touch of bitterness that cuts clean like an autobahn exit. No lingering, no fuss — just precision.
Story & Design
Brew Low · Edinburgh · Scotland
Brulo (pronounced “brew low”) was founded in 2019 by James Brown with one mission: to brew seriously good beer that never holds you back.
As an independent brewery, they thrive on experimentation while maintaining strict standards — no “natural flavourings,” no shortcuts, just quality ingredients and innovative yeast cultures. The Guardian called them “The Rolls Royce of non-alcoholic beers.”
The striking can design features a wide-open eye inspired by 1960s Japanese poster art — an ancient symbol of clarity, presence, and being fully awake, perfectly embodying the brand’s modernist ethos: Beer For The Modern World.
Ingredients & Value
Lager · 0.5% · 17 kcal
This lager uses a stripped-back four-ingredient formula — water, malted barley, yeast, and Hersbrucker hops — letting Bavarian tradition speak without distractions.
At 17 kcal and 3.2g sugar per 100ml, it's as light as lagers get. The €3.33 per can price reflects Brulo's commitment to doing things properly — premium German malts, noble hops, no shortcuts.
Verdict & Opinion
Hero
Foot down. Volume up. You don't sip this lager — you cruise.
Helles is Munich's gift to the world: golden, balanced, endlessly drinkable. It's the beer that launched a thousand beer gardens, the liquid embodiment of "one more won't hurt." Brulo took that blueprint to Edinburgh and executed it with the same precision that made their IPAs famous.
The drinking experience is pure Sunday drive energy. Cereal malt sweetness eases in, Hersbrucker hops add grassy-floral texture, and that dry finish clears the palate like an open road. Nothing fights for attention. Everything just works.
At €3.33 per can, you're paying for The Guardian's "Rolls Royce of non-alcoholic beers" in its most classic form. No tropical hops, no barrel aging, no gimmicks — just a proper lager done properly.
Hero status confirmed. Hell of a ride.