Brulo Lust for Life
Most lusts leave regrets. This one leaves mango, peach, and pine. Brulo’s flagship 0.0% IPA from Edinburgh is triple dry hopped with Citra, Simcoe, and Mosaic — the beer that started it all, and proof that brewing low means aiming high.
Aroma & Taste
Tropical · Juicy · Piney
Brulo Lust for Life opens with ripe tropical aromas of mango and peach, layered with resinous pine notes from the Citra, Simcoe, and Mosaic hop trio.
On the palate, the beer delivers a juicy, full character with balanced bitterness that never overwhelms, creating a smooth yet complex drinking experience.
The finish is crisp, leaving behind lingering hop oils and stone fruit that invite another sip — perfectly calibrated drinkability.
Story & Design
Brew Low · Edinburgh · Scotland
Brulo (pronounced “brew low”) was founded in 2019 by James Brown with one mission: to brew seriously good beer that never holds you back.
As an independent brewery, they thrive on experimentation while maintaining strict standards — no “natural flavourings,” no shortcuts, just quality ingredients and innovative yeast cultures. The Guardian called them “The Rolls Royce of non-alcoholic beers.”
The striking can design features a wide-open eye inspired by 1960s Japanese poster art — an ancient symbol of clarity, presence, and being fully awake, perfectly embodying the brand’s modernist ethos: Beer For The Modern World.
Ingredients & Value
IPA · 0.0% · 17 kcal
This IPA uses a lean five-ingredient formula — water, barley malt, wheat, hops, and yeast — with a double dry hop process using Citra, Simcoe, and Mosaic for maximum flavour without fillers or additives.
At 17 kcal and 3.2g sugar per 100ml, it’s lighter than most craft IPAs while delivering full hop character. The €3.33 per can price reflects Brulo’s commitment to doing things properly — premium ingredients, no shortcuts, exceptional results.
Verdict & Opinion
Hero
Most lusts leave regrets. This one leaves you reaching for another can.
When James Brown launched Brulo in Edinburgh in 2019, he wasn’t trying to make “good for alcohol-free” beer. He was trying to make good beer, full stop. The name itself is the mission statement: brew low. And Lust for Life is where that mission started — a flagship IPA that’s earned its place on shelves from Scotland to seven countries and counting.
The drinking experience is confident and complete. That triple hop combination (Citra, Simcoe, Mosaic) creates layers without chaos — tropical fruit, stone fruit, pine resin, all in perfect balance. The body is substantial, the bitterness earned, and the finish leaves your palate ready for the next sip. At 0.0%, there’s nothing to apologise for.
The Guardian called it “The Rolls Royce of non-alcoholic beers.” At €3.33 per can, you’re buying proof that brewing low means aiming high.
Hero status confirmed. Zero regrets.